浅析现代英文字母标志的特征及设计方法.docVIP

浅析现代英文字母标志的特征及设计方法 戴源 （云南工商学院 艺术设计专升本12级1班） 【摘要】：由于科技的进步和信息时代传播媒体的多样性发展，在体现内涵的同时，未来的标志将会涵盖多种形态、形式与手段，注重多元化视觉效果、追求个性的张扬表现将逐渐成为一种新的设计趋势。在保留传统平面化形式的同时，很多标志相继采用立体渐变、写实，甚至图片等形式，使得以前单一的标志形式变得富有“多维”的表情，以求吸引人的注意，这些变化肯定会给品牌形象的建立添姿加彩。在当今社会，文字类标志最常见，而其中的英文字母标志，已成为应用最广的一种形式。在其研究与设计中，我们要认真学习国外独特的构思方式与巧妙的设计方法，研究其设计美的规律，了解其独特的评价标准，同时还要不断地探索与发现新的设计方式与方法。只有这样，我们才能设计出达到国际标准的、具有时代感的英文字母标志。 【关键词】：英文字母标志 设计原则 基本方法 Analysis of modern English alphabet logo features and design method Dai Yuan (Yunnan Industry and Commerce College ) Grade: 2012 Class:1 of Art design 【Abstract】：With the development and progress of the information age diversity and media technology, the sign of future is reflected in the meaning at the same time, will cover a variety of forms, methods and forms, the pursuit of individuality, pay attention to the diversity of the visual effects will gradually become a kind of new design trends. The traditional plane form at the same time, many signs have been using gradient, realistic, three-dimensional, even pictures and other forms, the previous single sign forms become rich multidimensional expression, in order to attract peoples attention, these changes will undoubtedly to the brand image of the tree stand add value. In todays society, the most common word class mark, and the English mark, has become a form of the most widely used. In its research and design, we should seriously study abroad unique ideas and clever design method, the design rule of beauty, the unique evaluation standard, but also continue to explore and find new ways and methods of design. Only in this way, we can design has reached the international standard, the sense of the times English mark. Key words: design principles and methods of modern English mark 目 录 引言 5 一、现代英文字母标志的基本特点 5 二、现代英文字母标志设计的基本原则与要求 5 （一）字母选择要准确 5 （二）字母形象要易认 6 （三）字母排序要恰当 6 （四）字母组合要巧妙 6 （五）字母造型要美观 6 （六）字母组合要整体 6 三、现代英文字母标志的基本类型及基本设计方法 7 （一）单个字母型标志 7 （二）字母组合型标志 8 （三）多字母型标志 9 （四）单词型标志