旅游涉入、地方依恋与游客忠诚关系研究.pdfVIP

影响地方依恋的两个维度；第二，地方依恋直接显著的影响游客忠诚， 并且只有地方依赖能解释游客忠诚，地方认同的影响不显著；第三， 旅游涉入直接影响游客忠诚，除中心性维度外，吸引力、自我表现都 可以解释游客忠诚；第四，在旅游涉入与游客忠诚的关系中，地方依 赖存在中介作用。 关键字：旅游涉入；地方依恋；游客忠诚 Ⅱ 万方数据 ABSTRACT With the rapid development of the tourism industry，people’S demands have become diversified，then，the competition of tourism market also becomes fierce．In such circumstances， to have loyal customers is an important guarantee for enterprises’ competitiveness and its sustainable development．The loyalty tourists will be repeated to buy the same tourism products，they not only have emotional preference on the destination， meanwhile，but also actively promote the destination and recommend i t to others． At present，the researches of driving factors of tourist loyalty inclined to the view of the tourists themselves，or to the view of tourism destination to explore the antecedents of tourist loyalty，rarely consider the relationship between the tourists and the tourist destination，especially the unique connection between tourists and destination．Based on this， this paper mainly stand in view of psychology to explore the loyalty caused by place attachment．In addition，involvement i s an important psychologi cal factors that influence consumer Ⅲ 万方数据 behavior，but the research is not SO much．Many studies show that the involvement of things wi l l promote people’S inner sense of attachment，and ultimately beneficial to cultirate customer loyalty，but the research covers touri sm involvement， place attachment and tourist loyalty is also not too much． Therefore，this paper mainly studies the relationship between tourism involvement and place attachment，tourism involvement and tourist loyalty，place attachment and tourist loyalty，and the intermediary role of place attachment in the relationship between tourism involvement and tourist loyalty． This paper mainly use the method of questionnaire，selected the Ancient Town of Fenghuang as a case to col lect the questionnaires．Then using SPSS 17．0 statistical software to make descr