毕业论文：青海大学学生消费心理及营销对策研究.docVIP

摘要 PAGE \* MERGEFORMAT 2 青海大学财经学院工商管理学系财经学院工商管理系 Ⅰ青海大学学生消费心理及营销对策研究摘 要大学生作为当代社会中特殊的消费群体,在现代社会的生活方式、流行时尚、消费观念的影响下,形成特殊的群体消费特征。本文通过对青海大学学生的消费行为和消费心理的分析,并对青海大学周边商家在经营过程中运用的营销方式进行了访谈方式和实地调查方式了解了其对青海大学学生市场所使用的营销方式存在的问题，同时结合青海大学学生消费时心理存在的问题，据此提出与之相适应的营销对策, 分析商家如何抓住市场机会，希望对开发青海大学学生消费市场有一定指导意义。关键词：青海大学学生，消费心理，消费特征，营销策略Abstract财经学院工商管理系 ⅡQINGHAI UNIVERSITY STUDENT CONSUMER PSYCHOLOGY AND MARKETING STRATEGIESABSTRACTStudents of contemporary society as a special consumer groups, in the modern lifestyle, fashion, under the influence of consumer attitudes, consumer groups, the formation of special features. Based on the Qinghai University student behavior and analysis of consumer psychology, and businesses around the Qinghai University in the course of business and marketing methods used were interviews and field surveys to understand their way of university students in Qinghai marketing methods used by the market Problems, thus corresponding to the reasonable proposed marketing strategies, how to seize the market opportunities of businesses, on how the successful development of Qinghai University students a valuable consumer market.Keywords: Qinghai University student, consumer psychology, consumer 青海大学本科毕业论文：青海大学学生消费心理及其营销对策研究目录Ⅳ 财经学院工商管理系财经学院工商管理系 Ⅲ目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc155334988 1 绪论 PAGEREF _Toc155334988 \h 1 HYPERLINK \l _Toc155334989 1.1研究背景与研究意义 PAGEREF _Toc155334989 \h 1 HYPERLINK \l _Toc155334990 1.2研究对象与研究方法 PAGEREF _Toc155334990 \h 1 HYPERLINK \l _Toc155334991 1.3国内外研究现状 PAGEREF _Toc155334991 \h 1 HYPERLINK \l _Toc155334992 1.4本文的特色 PAGEREF _Toc155334992 \h 3 HYPERLINK