Mindsthreadedtobuy.pptVIP

* * Minds threaded to buy Issue.1100 April 15 , 2015 Brotherhoods broken Pair Work Detailed Study Minds threaded to buy General Questions Discuss with your partner about the following questions. How often do you buy things just because they are cheap? Is it difficult to resist a discount or a sale? Are you an impulse buyer Do you have any advice for those compulsive buyers? Pair Work Skimming and scanning: Find the answers to the following quesitons as quickly as possible. Instruction 1.What did the 2007 study find out? 2. What did Tom Meyvis tell Quartz? He told Quartz: “You see this a lot with clothing. Part of the joy you get from shopping is not just that you bought something that you really like and you’re going to use, but also that you got a good deal.” General Questions In a 2007 study, researchers from MIT and Stanford discovered that the subjects’ nucleus ambens not only lit up with activity when they spotted an item they wanted, but it reacted more intensely when the item was on sale. 3.What do fast fashion brands do to attract customers”? 4.What did the study from ComStore find out? Fast fashion brands are capitalizing on this neurological process: Stores like Zara and HM constantly have new deliveries, and put the old items on sale. This means that the already-inexpensive items become even cheaper, making it tough for shoppers to resist. General Questions A study from the Internet analytics company ComScore on mobile shopping in five key European countries found that purchases of clothing and accessories led in all other categories. 5. What does online shopping mean for young people? 6. What is the new role of shopping? For young people, especially the millennials who grew up with the Internet, looking at products on retailer websites and social media even if no purchase is made has become an important pastime. General Questions It’s no longer just a transaction, a way to procure necessities or luxuries, but rather has bec