Unit 5 FAST READING.pptVIP

Unit 5 FAST READING 学生：李秀珍 学号Fast Reading 1 1. ware n. 陶器，器皿；制品；器具；货物 vt. 留心；小心 2. unduly adv. to an undue degree 过度地；不适当地；不正当地 Eg:she was unduly pessimistic about her future. 4.subliminal Subliminal?influences or messages affect your mind without you being aware of it. 潜意识的 Eg:Colour has a profound, though often subliminal, influence on our senses and moods.颜色对我们的感觉和情绪有一种很深远的影响，尽管常常是潜意识的。 5.The nature and extent of consumers’ needs have to be constantly assessed.消费者需求的性质和范围必须不断地评估.6. If the needs are over-estimated it is possible, through advertising, to soak up the surplus goods which have been produced.有可能如果需求高估了,通过广告,吸收多余的已生产了货物。  1)soak up take in, also metaphorically engross (oneself) fully Eg:The cells will promptly start to soak up moisture.细胞会很快开始吸收水份。 7. sag n. 松弛；下跌；漂流；萧条 vi. 下垂；下降；萎靡 vt. 使下垂 Eg:The shirt‘s cuffs won’t sag and lose their shape after washing.这件衬衫的袖口洗后不会松垂变形。8. workforce[ w?:kf?:s ]n.?the force of workers available劳动力；工人总数，职工总数 9. laid offadj.?having lost your job下岗；解雇  2)obsoleteadj. 废弃的；老式的n. 废词；陈腐的人vt. 淘汰；废弃11.exceed1.V-T?If something?exceeds?a particular amount or number, it is greater or larger than that amount or number. 超过 (某数量)?[正式] 例：Its research budget exceeds $700 million a year.其研究预算每年超过7亿美元。2.?V-T?If you?exceed?a limit or rule, you go beyond it, even though you are not supposed to or it is against the law. 超越 (限制、规定)?[正式]例He accepts that he was exceeding the speed limit.他承认他当时超过了速限。 12. fluctuationn. 起伏，波动 economic fluctuation?经济波动voltage fluctuation?电压波动；电压升降temperature fluctuation?温度波动；温度涨落market fluctuation?市场波动；市价涨落 13. hoardingn.1 [贸易]囤积；贮藏；[建]临时围墙store?,?coemption 2. 巨型广告幅v. 贮藏（hoard的ing形式）eg:But?it?is?not?signalling?that at the moment,?and?there is?no?sign?of?hoarding.?但是现在他们没有放出这种信号,?并且也没有要囤积的信号. 4) inanimate adj. 无生命的；无生气的 15.derive 1.?V-T?If you?derive?something such as pleasure or benefit?from?a person or from something, you get it from them. 获得?[正式] 例：Mr. Yi