中国物联网企业的竞争力和战略导向研究.pdf

ABSTRACT With the concept of the¨internet of things”(10T)getting hotter,more and more countries and organizations all over the world ale building up strategies and taking actions to develope IOT industry．Wim the breakthroughs in the field of RD and applications，the slow development of resource integration，technology,business application，industrial standard，etc．seriously puts obstacles in the developing way of the lOT industry and companies．Inside this paper,exploratory analysis is made on the Chinese IOT companies with main strategic tools，aimed at not only providing a strategic thinking,but nudging deep thinking and study on the lOT companies in the academic and industrial fields． At first，this paper provides the main characteristics and concept of the “interact of things”(10T)，and also brifly introduces the development of the lOT industy and companies both at home and abroad． And then the thesis focuses on the IOT industy envoiroment analysis．、Mth the introduction of the lOT industry characteristics，the paper deeply analyzes the main competive factors of IOT companies by using Porter’S Five—Forces model．PEST environment analysis is also carried out on the Chinese lOT companies．With the analysis，the thesis aims at finding out the opportunities and threats of the companies’ development． 111e next part focuses on the competing situations of the Chinese IOT companies．In this part，both SWOT analysis and typical cases analysis are made in order to find out the competing strengths and weaknesses of the Chinese IOT companies．At the same time，competing opportunities and threats are also stated intending to search out the strategic breakthroughs for the Chinese IoT companies． At last，the thesis provides some strategy guides，detailed measures，and suggestions for the Chinese leT companies based on the above analysis． In this thesis，regarding the new booming IoT companies as objects，the author analyzes the industry environment and competing environment，proposes a detailed disc