Chapter_1_The_Investment_Setting(投资分析与投资组合管理).pptVIP

Lecture Presentation Software to accompanyInvestment Analysis and Portfolio ManagementSeventh Editionby Frank K. Reilly Keith C. Brown Chapter 1The Investment Setting Questions to be answered: Why do individuals invest ? What is an investment ? How do we measure the rate of return on an investment ? How do investors measure risk related to alternative investments ? Chapter 1The Investment Setting What factors contribute to the rates of return that investors require on alternative investments ? What macroeconomic and microeconomic factors contribute to changes in the required rate of r