选修9unit 5语言点.pptVIP

Language Study AdvertisementsWHERE? Who advertises? Businesses, individuals, organizations and associations. 2. Why do they advertise? They want to sell something or to inform or educate the public. 3. Where do they advertise? On TV and radio, in magazines and newspapers (also on clothes, billboards, at sports fields, on buses and trains, at bus and train stations and many other places). 4. How do they decide where to advertise? They consider their budget and what medium is most likely to be seen or heard by the target consumer. Does advertising work? Yes and no. People are not usually persuaded by ads to buy things they have no use for. However, ads do change people’s opinions over time. 2. With so many messages from advertiser filling our daily lives, it is important to understand how advertisements work. 2. Then we can avoid being controlled by them. (Reading Para.1) 3. Having identified the target group, researchers find out as much as possible about those in the target group, such as their likes and dislikes, and how the product would fit into their lives. (Reading Para.3) 【真题再现】 from other continents for millions of years, Australia has many plants and animals not found in any other country in the world. （湖北2005） A. Being separated B. Having separated C. Having been separated D. To be separated Many people were killed in their cars, but a few lucky ________ were not hurt. A. one B. ones C. those D. that Amy joined a painting group but didn’t seem to _______, so she left. ?山东200９ A. show??????? B. go up??????? C. fit in??????? D. come over ??? 4. The message it is sending is: Buy our shoes and you’ll live an exciting life in the “fast lane”. (Reading Para.4) 【真题再现】 ①Start out right away,??? you’ll miss the first train. (四川2006)??? A. and? B. but? C. or D. while ③—English has a large vocabulary, hasn’t it? —Yes._________ more words and expressions