chap003.pptVIP

3.3. Global Population Trends Important to know about current population trends because people constitute markets for various categories of goods Necessary to know about: rural/urban population shifts rates of growth age levels, and population control rural-urban migration of world population population decline and aging worker shortage and immigration 3.3. 全球人口趋势 了解当前的人口趋势非常重要，因为人构成了各类产品的市场 需要了解: 农村/城市人口的变动 增长率 年龄分布 人口控制 人口从农村向城市的转移 人口减少与老龄化 工人短缺与移民 Rank Country or Area Population Rank Country or Area Population 1、 China 1,313,973,713 2、 India 1,111,713,910 3、 United States 298,444,215 4、 Indonesia 231,820,243 5、 Brazil 191,469,007 6、 Pakistan 165,873,928 7、 Bangladesh 147,365,352 8、 Russia 142,069,494 9、 Nigeria 140,397,768 10、 Japan 127,515,169 3.3.1. Countries and Areas Ranked by Population: 2006 3.3.2. World Population Exhibit 3.3.2. World Population by regions, 2000-2050, And life expectancy at birth 1995-2000 3.3.3. Rural and Urban Population Exhibit 3.3.3. in 2001-2030 (millions) 3.3.4. Age Density for World and Selected Countries Exhibit 3.3.4. Age Density for World and Selected Countries 3.4.本授课单元归纳与总结 1. 地理和历史在了解一个国家的经济和市场时的重要性。 2. 地形和气候在产品、人口中心、交通和经济增长上的影响。 3. 日益严重的环境破坏问题及其对企业的影响，并了解每个公民在保护环境上所担负的社会与道德责任。 4. 每种文化的历史对国际营销的影响 3.5. Homework Discuss the bases of world trade. Give examples illustrating the different bases. The marketer “should also examine the more complex effect of geography upon general market characteristics, distribution systems, and the state of the economy.” Comment. The world population pattern trend is shifting from rural to urban areas. Discuss the marketing ramifications Select a country with a stable population and one with a rapidly growing population. Contrast the marketing implications of these two situations. “. . . world trade routes bind the world together . . .” Discuss. 3.6.下一单元学生预习指导 要求学生预习全球市场评估中的文化方面的内容 同时阅读市场中文化因素研究的相关文献5篇 3.3.5. Case Study 重女轻男的地区 在印度的大多数地