毕业设计（论文）-基于家电行业的逆向物流发展策略的研究.doc

基于家电行业的逆向物流发展策略的研究 摘要 在社会经济迅速发展的今天，逆向物流开始越来越受到人们的关注，而逆向物流战略已经成为国外企业竞争力的一部分。 首先阐述了逆向物流研究的背景和意义，然后针对逆向物流的一些现状进行分析，再者又在家电企业的基础下分析了发展逆向物流的SWOT模型，最后又列举了家电行业的运作策略，最后以家电制造公司为例，说明逆向物流在提高公司竞争力和给公司带来的经济效益方面做出的贡献。 关键词：逆向物流 SWOT模型 运作策略 Appliance industry is based on the opposite of the logistics development strategy study ABSTRACT In todays rapid socio-economic development, reverse logistics began more and more peoples attention, and reverse logistics strategy has become part of the competitiveness of enterprises in foreign countries. First of all explain the background and significance of research on reverse logistics, and then for some present situation analysis of reverse logistics, moreover under the basis of household electrical appliance enterprises and analysis of the development of SWOT model of reverse logistics, finally outlined a strategy of operation of the household appliance industry, finally to household appliances manufacturing company, for example, description of reverse logistics in improving company competitiveness and bring economic benefits to the companys contributions. Keywords: SWOT model operation strategy of reverse logistics 目录 TOC \o 1-2 \h \z \u HYPERLINK \l _Toc287858368 1引言 PAGEREF _Toc287858368 \h 4 HYPERLINK \l _Toc287858369 1.1逆向物流研究的背景 PAGEREF _Toc287858369 \h 4 HYPERLINK \l _Toc287858370 1.2逆向物流研究的目的和意义 PAGEREF _Toc287858370 \h 5 HYPERLINK \l _Toc287858371 2我国逆向物流的发展现状 PAGEREF _Toc287858371 \h 6 HYPERLINK \l _Toc287858372 2.1逆向物流的定义 PAGEREF _Toc287858372 \h 6 HYPERLINK \l _Toc287858373 2.2逆向物流的特点 PAGEREF _Toc287858373 \h 7 HYPERLINK \l _Toc287858374 2.3逆向物流的原则 PAGEREF _Toc287858374 \h 8 HYPERLINK \l _Toc287858375 2.4逆向物流的分类 PAGEREF _Toc287858375 \h 9 HYPERLINK \l _Toc287858376 2.5逆向物流的驱动因素 PAGEREF _Toc287858376 \h 10 HYPERLINK \l _Toc287858377 2.6家电行业的逆向物流存在的问题 PAGEREF _Toc287858377 \h 11 HYPERLINK \l _Toc287858378 3家电行业发展逆向物流的SWOT模型的分析 PAGEREF _Toc287858378 \h 12 HYPERLINK \l _Toc287858379 4我国家电行业逆向物流运作策略的探讨 P