旅游度假区项目投资风险分析和防范对策研究.pdfVIP

Subject： Investment Risk Analysis and Preventive Measures of Tourism Resort Project Specialty： MBA Name：Zhang Zhan （Signature） Instructor：Li Yongqing （Signature） ABSTRACT With the sustainable and healthy development of Chinas economy, consumers’ attitude is becoming mature and tourist resorts increasingly become the peoples hot consumption. In recent years, Chinas tourism resorts develop and construct rapidly, tourism resort projects set off a building boom. Because resort projects have a long investment cycle, large investment, complex factors, combining with Chinas tourist resort project’s imperfect development market, so the risk of investment in such projects is high. Therefore, carrying out a comprehensive risk management for tourist resort project has a very important practical significance. This article conforms to the needs of the risk management of tourist resort project development and operation, base on the characteristics，risk characteristics and project risk management theory of the tourist resort project，according to the characteristics of the tourist resort project risk identification，employs the brainstorming method to analysis the risk of tourist resort project from the aspect of social, economic, policy and law, natural and operational management system, establish a tourism resort project risk indicators system, uses analytic hierarchy process to determine the index weight; concerning the incomplete and fuzzy feature of risk information acquisition, this article builds a tourist resort project risk evaluation model, which gives a overall quantitative judgments on tourist resort risk, and verifies the validity and rationality of the model based on an example of Xian Lintong national tourist resort project; tourist resort project risk prevention measures and specific measures are proposed and provides a scientific basis for tourism development enterprise risk management. Keywords：Tourist resort; Risk identification; Fuzzy comprehensive evaluation on