毕业设计（论文）-旅行社电子商务的发展构想.doc

辽宁科技大学毕业设计(论文) 第 PAGE IV页 旅行社电子商务的发展构想 摘要 当今社会，飞速发展的互连网促使了网络使用技术的广泛运用，电子商务这种方便快捷的交易模式也被大范围的采用，其中也包括我们的广大旅行社企业。电子商务被引入到旅行社的经营实践当中，就必然会影响到旅行社企业的营销环境改变。旅游电子商务时代的到来冲击着传统的旅行社企业，也在改变着旅行社的营销环境。文章从什么是旅行社电子商务出发，分析了在旅行社电子商务中开展关系营销的必要性、重要性、怎样开展等具体问题，提出了在网络时代旅行社电子商务的新观点，为旅行社的发展指明了一条新的思路。 关键词 旅行社；电子商务； 发展 Abstract Todays society, the rapid development of Internet network to the wider application of the use of technology, this convenient and efficient e-commerce transactions and also the use of large-scale, including the majority of our travel business. E-commerce was introduced to the travel agency business practice, is bound to affect the travel agency business marketing environment has changed. E-commerce era of tourism impact on the traditional travel agency companies, travel agencies are also changing the marketing environment. What is a travel article from e-commerce, the analysis of e-commerce in the travel agents need to carry out relationship marketing, the importance of specific issues such as how to carry out, made travel in the network era of e-commerce and relationship marketing of new ideas and mutually beneficial symbiosis for specified in the development of travel agencies a new way of thinking. Keywords Travel agency; E-commerce; Development 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc231525874 摘要 PAGEREF _Toc231525874 \h I HYPERLINK \l _Toc231525875 Abstract PAGEREF _Toc231525875 \h II HYPERLINK \l _Toc231525876 第1章 绪论 2 HYPERLINK \l _Toc231525877 1.1写作的背景与意义 2 HYPERLINK \l _Toc231525878 1.1.1写作背景 3 HYPERLINK \l _Toc231525879 1.1.2写作的意义 PAGEREF _Toc231525879 \h 2 HYPERLINK \l _Toc231525880 1.2国内外研究现状 PAGEREF _Toc231525880 \h 2 HYPERLINK \l _Toc231525881 1.2.1国内研究现状 PAGEREF _Toc231525881 \h 2 HYPERLINK \l _Toc231525882 1.2.2国外研究现状 6 HYPERLINK \l _Toc231525883 1.3研究内容 6 HYPERLINK \l _Toc231525884 1.4研究方法 PAGEREF _Toc231525884 \h 5 HYPERLINK \l _Toc231525885 第2章 电子商务的理论基础 7 HYPERLINK \l _Toc231525886 2.1旅