Chap_13成本理论(ppt51).pptVIP

The Costs of production生产成本 Chapter 13 WHAT ARE COSTS? The Firm’s Objective The economic goal of the firm is to maximize profits. Total Revenue,Total Cost,and profit总收入、总成本与利润 Total Revenue Revenue 总收入 The amount that the firm receives for the sale of its output. 企业销售产品所得 Total Cost 总成本 The market value of the inputs a firm uses in production. 企业用于生产的投入要素的市场价值。 A Firm’s Profit 公司利润 Profit is the firm’s total revenue minus its total cost. Profit = Total revenue - Total cost 利润＝总收入－总成本 Costs as Opportunity Costs A firm’s cost of production includes all the oppor