Advertise Via Mobile.ppt

Advertise Via Mobile Catalogue Introduction Features of Mobile Ads Marketing Analysis Forms of Mobile Advertising Marketing Strategy What ads work in China? Introduction Nowadays, the mobile phone has become ubiquitous. The ownership widespreads, almost everybody has one. As a new kind of media, mobile phone has experienced as emerging,development and prospective in our country. With China‘s entry into the 3G(3rd-generation） era,all media forms reflect in mobile phones. After the spread of 3G，mobile phones will play an important role in getting information in our daily life. Features of Mobile Ads Interactivity(互动性) Pertinence（针对性） Trackability（可跟踪性） By SMS, MMS, WAP, audio etc. Marketing Analysis Advantages: 1. A large number of users, and great potential. (460 million cellphone subscribers in China,2006, 755 million in 2010.) 2. Precise Efficient (The only media carried by users for 24 hours.) Disadvantages: Most mobile advertising strategies now rely on text messages, since few customers have taken to more elaborate services that allow them to download music, games and videos and to surf the web. Forms of Mobile Advertising SMS/MMS Marketing(短信/彩信营销) Mobile Web（无限互联网） Mobile Video Ads Game Ads Interstitial Ads(间隙广告) Marketing Strategy If you are an individual or a business that wishes to take full advantage of the benefits of advertising and marketing, the possibilities are virtually endless. There are many ways that you can make these networks work for you. First, you can create a text messaging campaign that will allow you to send various advertisements and attachments to individuals who have opted in to receive information with content that you are providing. This is potentially promising in that you can quickly and effectively reach millions of targeted people who want to receive what you are sending. In addition to this, many cell phone services offer email inboxes to their subscribers. This means that you can actually c