Research_Methods_-_Lecture_1_SHORT.pptxVIP

Research Methods – Lecture 1AimsOverview of the courseIntroduce Research MethodsCourseCore TermResearch Methods Proposal (1,500 words)Final TermProject Dissertation (5,000 words)Hours3 hours lectures – 2 teaching; 1 test2 hours per group of tutorialLiterature review skillsPractice of skillsWhat are you expected to do?Lectures:Do readings before classTake notes in class (on A4 page)Go over notes from class; re-write if necessaryTutorialsRead outside of classParticipate in class – Ask questions!! Work effectively with others in classThe Nature of Social ResearchScientific ResearchUnderstand and explain natural phenomenonBiology, chemistry, physicsHow does the HIV virus work?Social ResearchUnderstand and explain social phenomena The Nature of Social ResearchGeneral SocietyBusiness ContextEducational ContextPeopleMenWomenChildrenPoliticiansCustomersEmployeesManagersSuppliers etc.Students/LearnersTeachersManagersAdministratorsGroupsFamiliesSports or social clubsDifferent Ethnic GroupsGovernment organisationsCompaniesIndustry OrganisationsGovernment Organisations(e.g. Financial Regulator, National Consumer Agency)ClassSchoolsUniversitiesFoundation CollegesDepartment of EducationThe Nature of Social ResearchEducational BusinessGeneral Social AttitudesTeachers’ beliefs about what is good writingLearners’ attitude to classroom activitiesWhat consumers think about a product/servicePeople’s attitudes to cosmeticsEmployee satisfactionPeople’s attitude to the environment People’s opinion about their cityPeople’s attitude to alcoholBehaviourWhat students do in a writing classHow to students work in groupsConsumer purchasing behaviourWhat do managers do?How people travel to workWhat young people do in their free timeHow much TV people watchHow much alcohol people drinkProducts (represent ideas, values, symbols)Students’ WritingSchool CurriculumHR documentsAdvertsWebsitesClothes people wearDesign of buildingsGovernment environmental policiesThe Nature of Social ResearchEmpirical In