江苏省徐州市王杰中学译林牛津版高中英语习题 必修四 Unit 1 Advertising Reading.docVIP

Learning aims: 1.Students are expected to learn some basic information about advertising ,including the two basic types of adsCAs and PSAs Learn how to read expository writing Step 1 Lead -in 1. Have you seen the advertisement family 2.Do you know what the full word of family is? 3.After seeing it, what are your feelings on it? 4.Which advertising slogan do you like best? Why? Step2.Reading strategy What is expository writing? Task1.Read the Reading strategy and us that expository writing usually follows the same basic format: 1. Structure 2. 3. Step3.Reading Task1.Do Part A through studying independently Task2.Do Part C1C2 through studying independently Task3.Find out the similarities and the differences between commercial ads and PSAs. Similarities Differences Task4.Task-based reading 1 ___ of advertisements Commercial ads and public 2 _________ads Details about advertisement . 3 __________ads are often paid for to 4 __________products or services while PSAs are often placed for free and are 5 ________ to educate people about health ,safety, or any other problem which affects public welfare. .Two examples are used in this article to tell people that commercial ads are often play 6 _______on customers. But public service ads are different. They are made to 7 ________ the people. 8 ________ to see and hear the ads Newspapers,magazines, the Internet, radio,and television. 9 ________ towards them .Not falling for the tricks played by some commercial ads. . 10 __________ the advice PSAs give. .Using our intelligence and not being a slave to ads Step4.Debate Organize students into two groups How many coins have you got in your pocket now? Three? Two? One With a phone card you can make up to 200 calls without any change at all. What do you do with it? Go to a telephone box marked you guessed it “ Phone card ”. Put in your card, make your call and when you’ve finished, a screen tells you how much is left on your card. Now appearing in a shop near you