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本科生毕业设计（论文）手册 学院名称 经济与管理学院 专业名称 特许经营管理 学生学号 N3080510538 学生姓名 郑勇坤 指导教师 朱胜军 2012 年 3 月 本人声明 我声明，本论文及其研究工作是由本人在导师指导下独立完成的，在完成论文时所利用的一切资料均已在参考文献中列出。 作者： 郑勇坤 签字： 时间： 申通快递物流的现状与发展建议 学生姓名：郑勇坤 指导老师：朱胜军 摘 要 自1979年以来，快递业历经三十多年的发展，成为了一个颇具规模的服务型行业。随着我国经济的飞速发展和世界经济的一体化，我国民营快递企业的发展取得了长足进步，对促进我国经济发展起到了重要的作用，发展模式逐步完善并表现出巨大的发展潜力。人们对快递服务旺盛的需求以及网络购物的兴起，催生了快递行业的繁荣，但是作为近几年迅速发展的一个行业，在建设发展方面还存在不足。 本论文针对申通快递的现状和发展模式进行分析，根据目前行业的现状，国内外对快递发展的研究成果，对申通快递的发展模式进行了完善与改进，目的是使申通快递在日益激烈的行业竞争中能认识自身的劣势与环境的威胁，充分利用优势与机会，形成自己独特的经营模式，为顾客提供优质服务，巩固行业地位，实现企业的可持续发展。 关键词：快递业，申通快递，现状，对策 STO express logistics the present situation and the development suggestions Author:Zhengyongkun Tutor: Zhushengjun Abstract Since the introduction of express industry in China in 1979 after thirty years of development it has developed into full-scale service-oriented industries. With the rapid development of Chinas economy and world economic integration that the development of private express delivery companies in China has made considerable progress, and also played an important role in promoting the china’s economic. At the same time, the mode of development gradually improve and show a great potential for development. The strong demand of people for express delivery services and the rise of online shopping that gave birth to the prosperity of the express industry. However, the rapid development in recent years as an industry, it still exist deficiencies in the channel construction. This paper is analysis the channel strategy of STO which is one of the private enterprises in our country. Research on the domestic and international of channel construction that has been adjusted and improved STO’s channel model also designed a best channel to it. Purpose is to enable ST