Lesson 5 Steve Jobs ).ppt

Language Points 24. brain-dead line 8 , para.4 To say that someone or something is “brain dead” is to say that it is stupid and of no value. Derived from a medical term meaning that a person is truly dead, their brain shows no electrical activity. Language Points 25. motivator n last line of para.4 sth or someone that makes you want to do or achieve sth incentive ●动力可以影响一个人的行为。 A motivator can influence an individuals behavior. Language Points 26. There was room for... line 3, para.5 There was a place for, and opportunity for an innovative new product. Language Points 27. a premium and hip product line 3, para.5 A high quality and very and highly desirable product. premium adj 1 of very high quality ●优质的产品是当下的消费趋势 the current consumer trend for premium products ●优质的英国土豆 premium quality British potatoes Language Points Language Points 2 an additional amount of money, above a standard rate or amount ●消费者准备出高价买有机蔬菜。 Consumers are prepared to pay a premium for organi- cally grown vegetables. be at a premium: if sth is at a premium, people need it or want it, but there is little of it available or it is diffi- cult to get Language Points ●奥运期间食宿紧张。 During the Olympic Games, accommodation will be at a premium. to put/place a premium on sth: to consider one quality or type of thing as being much more important than others ●有些老板重视受过教育的工人。 Some employers place a premium on educated workers. Language Points 28. the AirPort wireless base station line 45, para.5 Apple’s router for home use; it broadcasts WiFi signals for short distances around home or office. modify Language Points 29. modify vt line 1 , para.6 to make small changes to sth in order to improve it and make it more suitable or effective ；to adapt ●可以把这一反馈用于修订下学年的课程。 The feedback will be used to modify the course for next year. ●既定的惯例是很难更改的。 Established practices are difficult to modify. Language Points 30. trackwheel n line 1 , para.6 a small circular interface on the fr