国际贸易学课程论文-金鹰百货与万千百货在常州市的竞争策略博弈分析2--193311140.docVIP

课 程 论 文 论文题目：金鹰百货与万千百货在常州市的竞争 策略博弈论分析 年级专业 2011级 国际贸易学 学 号 学生姓名 二○一一年十二月 摘 要 常州市经济的健康快速发展赢得了大量投资商的青睐，其中金鹰百货和万千百货先后在常州市投资，两家百货的竞争将是一场没有硝烟的战争。一方面两家百货既是竞争对手，另一方面两家百货也是合作伙伴，面对着共同的竞争对手普灵仕集团，需要共同合作，共同应对对手的挑战。 本文运用动态的存在两个纳什均衡的博弈模型和豪泰林模型分析金鹰百货与万千百货在激烈的竞争之中应该采用的竞争策略，可以得出如下结论：对于面对着共同的竞争对手，两家百货应该互相合作；对于彼此之间的竞争，彼此应发展自己差异化的产品，提升自己的服务质量，培养自己的忠实顾客群。只有这样才能保证彼此在常州市的竞争地位，并且达到双赢的局面。 关键词：博弈论 豪泰林博弈论模型 常州市 Abstract Changzhous healthy and rapid development has won the favor of a large number of investors, including the Golden Eagle Department Store and the Van’s Department Store and have invested in Changzhou, the competition will be a war of no smoke. On the one hand, two department stores are competitors, on the other hand the two department stores are also partners in the face of common competitors Pu-Ling Shi Group, they need to work together to cope with the challenges of the opponent. In this paper, we use the Nash model and Hotelling competition model to analyse the two stores. The following conclusions can be drawn: for the face of common competitors, the two should co-operate; for competition between each other should develop their own differentiated products, upgrade their service quality and develop their own loyal customer to guarantee each others competitive position in Changzhou, and achieve win-win situation. Keywords: Game theory , Hotelling game theory model , ChangZhou 目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc313436489 第一章绪论 PAGEREF _Toc313436489 \h 1 HYPERLINK \l _Toc313436490 1.1研究背景及意义 PAGEREF _Toc313436490 \h 1 HYPERLINK \l _Toc313436491 1.1.1研究背景 PAGEREF _Toc313436491 \h 1 HYPERLINK \l _Toc313436492 1.1.2研究意义 PAGEREF _Toc313436492 \h 1 HYPERLINK \l _Toc313436493 1.2研究的主要内容与可能创新 PAGEREF _Toc313436493 \h 1 HYPERLINK \l _Toc313436494 1.2.1主要内容 PAGEREF _Toc313436494 \h 1 HYPERLINK \l _Toc313436495 1.2.2可能创新 PAGEREF _Toc313436495 \h 2 HYPERLINK \l _Toc313436496 第二章金鹰百货在常州市发展情况 PAGEREF _Toc313