laudon_ece_tif_ch01b.docVIP

E-Commerce 2010, 6e (Laudon/Traver) Chapter 1 The Revolution Is Just Beginning 1) In 2009, over 120 million people purchased something online. Answer: TRUE Diff: 1 Page Ref: 7 2) E-commerce primarily involves the application of digital technologies to business processes external to the firm. Answer: TRUE Diff: 2 Page Ref: 11 3) Ubiquity increases transaction costs. Answer: FALSE Diff: 2 Page Ref: 14 4) Humans generally seek to decrease cognitive energy outlays. Answer: TRUE Diff: 2 Page Ref: 14 6) Price transparency refers to the ability of consumers to discover the actual costs merchants pay for products. Answer: FALSE Diff: 2 Page Ref: 16 7) Cost transparency refers to the ease with which consumers can find out the variety of prices in a market. Answer: FALSE Diff: 2 Page Ref: 16 8) Customization involves changing a delivered product or service based upon a consumers preferences or past purchasing behavior. Answer: TRUE Diff: 2 Page Ref: 17 9) Web 2.0 describes a set of applications and technologies that encourage and rely on user- and consumer-generated interactivity and content. Answer: TRUE Diff: 1 Page Ref: 18-19 10) The total amount of Business-to-Business (B2B) e-commerce revenues in 2009 was more than that spent on Business-to-Business (B2C) e-commerce. Answer: TRUE Diff: 2 Page Ref: 20 11) E-commerce as we know it today would not exist without the Internet and the World Wide Web. Answer: TRUE Diff: 1 Page Ref: 22 12) In the small world theory of the Web, you should eventually be able to reach any Web page on the Web by following hyperlinks from other Web pages. Answer: TRUE Diff: 2 Page Ref: 26 13) The amount of venture capital raised in 2008 was significantly greater than that raised in 2000. Answer: FALSE Diff: 2 Page Ref: 31 15) The future of e-commerce will include an increase in regulatory activity both in the United States and worldwide. Answer: TRUE