2008-06-11 Consumer Behavior.docVIP

Consumer Behavior PART ONE DISCUSSION alternative adj.两者择一的 选择的 alternative conjunctions 选择连接词(如: or, nor) motivation n.动机的形成; 促动因素, 动力 The stronger the motivation, the more quickly a person will learn a foreign language. 一个人学外语的内在要求越高, 那么他就学得越快。 recognition n.认识; 识别; 认得承认, 认可褒奖, 表扬; 察觉, 注意 My recognition of him was immediate. 我立刻认出是他。 deplete vt.使空虚; 耗尽, 弄空 损耗, 减少 inventory n.财产等的清单; 商品的目录; 清单[目录]中的物品存货, 库存量 necessitate vt使成为必需; 使需要 category n.种类, 部属; 类目 reject vt.拒绝, 抵制 Stimulus blocking选择性知觉selective perception选择性需求广告Selective Demand Advertisingperceptual adj.知觉(力)的, 感性的 sophisticated adj.老于世故的; 老练的复杂的; 精致的 Consumer behavior is defined as “those acts of individuals directly involved in obtaining and using economic goods and services, including the decision process that precedes and determines these acts.” The studies on consumer behavior offer important insights useful to advertisers both in designating target groups as well as an understanding of consumer behavior in the marketplace. involved in be involved in 包含在...; 与...有关; 被卷入; 专心地(做) designate vt.指定(出示), 标明选派, 任命 (to, for) 经济商品Many aspects of the consumer’s external environment impact on the manner in which he or she makes decisions in the marketplace . These influences can be classified as cultural and social. Cultural influences include those of the large society, or those that emanate from subcultures. emanate vi.流出, 发出, 发散, 放射(from) Culture is defined as a complex of tangible items (art, literature, building, furniture, clothing, and music) plus intangible concepts （knowledge, laws, moral and customs）that define a group of people or a way of life. The concepts, values, and behavior that make up a culture are learned and passed down from one generation to the next. The boundaries that culture establishes for behavior are called norms. Norms are simple rules that we know intuitively and that specify or prohibit certain behaviors. 文化被定义为一个复合有形因素（艺术，文学，建筑，家具，衣服和音乐）加上定义一个人们的组织生活方式的有形概念（知识，法律，道德和风俗）。概念，价值和行为组成