商业计划书(中英文) 商业计划书 .doc

商业计划书(中英文) 商业计划书 商业计划书 Business Plan 中国西部美国城 China Western American Town 四川省环福投资有限公司 Sichuan Circle Focus Investment Co. Ltd 2006.08 目 录 Contents 一、背景介绍 Background Information 二、市场需求及政策支持 Market Demand and Governmental Supports 三、地理位置和区位优势 Geographic Position and Location Advantages 四、开发计划 Development Plan 五、投资概算、收益预测 Investment and Profit 六、项目业主和项目运营公司 Project Owner and Operation Company 一、 背景介绍 I.Background Information “中国西部美国城”落户于成都双流现代商贸集中发展区，位于成都双流东升镇，总占地面积1139亩(约187.94英亩)，是四川省最大的综合商业地产开发项目之一。其主要建设项目是“美国产品展示和交易中心”以及星级酒店、高尚住宅区、商业中心、学校、医院等，总投资约25亿人民币（约3亿5千万美圆），分数期投入完成建设。 China Western American Town (CWAT)， located at Shuangliu Developing Modern Trade Center, Dong Sheng Town, Shuangliu, Chengdu, covers an area of 1139 mu(187.94 acre). It is one of the largest commercial/residential complex properties in Sichuan Province. Main construction projects include American Products Exhibition and Exchange Center (APEEC), five-star hotel, high-end residential communities, shopping mall, school, hospital, etc., with total investment of around RMB 2.5 billion (around USD 313 million) to be invested by installments. 中国西部美国城的建设宗旨是：建立一套没有中间商的直接行销通路，让美国产品能够大量进入中国市场，增加美国出口额，增加美国公民就业机会，减少中美贸易逆差。在中国境内设立的美展中心，其作用在维护中国消费者的权益，让中国消费者可以使用物美价廉的美国产品之外，并可享有美国式的产品售后服务。 The objective of CWAT is to build a direct marketing platform without middlemen，which will help a large number of American products enter into Chinese market，increase American export volume，increase employment opportunity for American citizens and narrow Sino-US trade deficit .The APEEC set up in China is to protect the rights and interests of Chinese consumers，allow Chinese consumers to purchase quality American products at a reasonable price. Besides, Chinese consumers can enjoy American high-quality after-sales services. 中国西部美国城将引进美国政府的州办事处及州展馆，促使中美双方人民在商贸、投资、观光、教育、文化