Exercise 1 建立企业.docVIP

Exercise 1: Chapter 1 Setting Up a Business I. Multiple choice 1. The rights and duties of a ___b___ are regulated by a legal agreement entered into by the co-owners. A. sole proprietorship B. partnership C. corporation D. franchising 2. The company that sells the franchise is the __d____. A. franchisee B. owner C. employee D. franchisor 3. ____b__will be voting on the proposed merger of the company next week. A. Employee B. Shareholders C. Mergers D. Staff 4. The massive losses have prevented the company from declaring a ____a__ this year. A. dividend B. profit C. share D. gain 5. An __d____ asset is something a company possesses, which is not material but something else such as a good reputation. A. tangible B. feasible C. infeasible D. intangible 6. Your employer’s liability covers accidents that you have __a____ your way to work but not ______ your way home. A. on, on B. in, in C. on, in D. in, on 7. Those young people have considerable ____c__ in marketing. A. expert B. experiment C. expertise D. experienced 8. As a separate legal entity, a corporation can sue and be sued in _c_____ own name. A. their B. those C. its D. his 9. Some franchise agreements allow the franchisees very ___b___ freedom to exercise their own ingenuity. A. few B. little C. a little D. much 10. Every business, small or large, needs some kind of planned organization that will enable the group to work effectively ____a__ a central authority. A. under B. for C. in D. by II. Explain the key concepts and fill in each of the following blanks with an appropriate words 1. franchise 特许权，专营权 It is the fr______ agreement by which a monopoly producer (the franchisor) gives another producer or trader (the franchisee) by formal lice