08国贸函电-(1-3).ppt

Unit One Basic knowledge of Business Letter Writing -- to influence, which means that messages included in a business letter should also influence the reader’s attitudes and functions. Unit One Basic knowledge of Business Letter Writing A. COURTESY. It means that we should show the honest friendship, thoughtful appreciation, sincerely politeness, considerately understanding and heartfelt respecting, and avoid irritating, offensive statements. Unit One Basic knowledge of Business Letter Writing B. CORRECTNESS Correct grammar, punctuation and spelling are basic requirements for business letter writing. Also, we should choose the correct level of language and use accurate information and data in our letters. Unit One Basic knowledge of Business Letter Writing C. CLARITY We should first identify what we want to express and then express the idea in plain, simple words and formats. D. COMPLETENESS Our letters should include all the necessary information and data. Unit One Basic knowledge of Business Letter Writing E. CONCISENESS We should write in the fewest possible words without sacrificing completeness and courtesy. F. CONCRETENESS Our writing should be vivid, specific and definite. Unit One Basic knowledge of Business Letter Writing G. Consideration. In our letters, we should always keep in mind the person we are writing to, see things from his angle, visualize him in his surroundings, see his problems and difficulties and express ideas in terms of his experience. Unit One Basic knowledge of Business Letter Writing EASTERN TEXTILES IMP. EXP. CO.,LTD. 34297 Shangcheng Road, Shanghai, China Tel: 6606811 Fax: 6507631 Http:// E-mail: bcxbcx@21 Unit One Basic knowledge of Business Letter Writing China National Machinery Import Export Corp. 36, Jianshan Road Dalian, 116023 People’s Republic of China Unit One Basic knowledge of Business Letter Writing Messrs. Sullivan Son 264 Chorlton Street CARACAS Vanezuela Unit One Basi