E-mail marketing.docVIP

E-mail marketing 1．What is E-mail marketing Email marketing is a form of HYPERLINK /wiki/Direct_marketing \o Direct marketingdirect marketing which uses HYPERLINK /wiki/Email \o Emailemail as a means of communicating commercial or fund-raising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to: （1）sending email messages with the purpose of enhancing the relationship of a merchant with its current or previous customers, to encourage HYPERLINK /wiki/Customer_loyalt