商务函电课件chater one.docVIP

Communicating in International Business Email: joannefmj55@ CAPTER ONE FORM AND STRUCTURE OF BUSINESS CORRESPONDENCE 第一章 商务函电的格式和结构 The nature of the course: An English course combining international trade with English Learning Objectives practical writing and communication skills; the characteristics of effective models of business and technical communications; to write business letters, memos, instructions, some business application and certificate in business procedure; the contract format used in different terms of trade Outline 1. Introduction 2.? Enquiries and Replies_--询价.答复_ 3.? Offers and Sales Letters—报价.推销 4.? Orders and Acknowledgments—订货.答复 5.? Complaint and Adjustment—申诉.处理 6.? Transport—运输 7.? Payment and Settlement of Accounts—付款.结帐 8. Consignment, Barter and Compensation Trade寄售．易货．补偿贸易．来料加工 9.??Joint Venture and Leasing合资经营．租赁 10. Agency代理 11. Consultancy咨询 12. Tenders招标．投标 13. International Credit国际信贷 14. Employment就业 15. Miscellaneous Correspondence其他函件 Chapter I Form and Structure of Business Correspondence The types of business letters 1 Letters of Establishing Business Relations 2 Letters of Credit and Status Enquiries 3 Letters of Request / Inquiries 4 Letters of Quotation / Offer 5 Letters of Counter Offer 6 Letters of Acceptance 7 Letters of Payment 8 Letters of Payment Demands 9 Letters of Requests for Reference 10 Letters of Packing 11 Letters of Shipment 12 Letters of Insurance 13 Letters of Complaint / Claims / Settlement Format of a Business Letter 1.Full Block Form 平头式 每一行都是从左边开始取齐,成一垂直线。 2．Indented Form 缩行式 封内地址和其他需要分行的地方的后一行,都比前一行缩进二格或三格。 信的正文,每一段的开始一行都缩进若干格。 3.Semi-blocked Form 混合式 前两种格式的混合体。 信的正文部分采用平头式，作者的地址、日期、结尾敬语及签名采用缩行式。 Discuss which style does each of the following belong to? Layout of a Business Letter 1．Seven standard/principle parts: letterhead, date, inside name and address, salutation, body, complimentary close, and signature 2．When it is appropriate, any of the follo