Corporate Strategies.pptVIP

Strategic Management in Action Learning Objectives Learning Objectives BRIEF OVERVIEW OF CORPORATE STRATEGY What Is Corporate Strategy? ? BRIEF OVERVIEW OF CORPORATE STRATEGY ? Single and multiple-business organizations ? ? ? ? ORGANIZATIONAL GROWTH Growth Strategy One that involves the attainment of specific growth objectives by increasing the level of an organization’s operations ? ? Types of Growth Strategies Possible Growth Strategies Figure 7-2 Concentration Concentration Concentration Options Figure 7-3 Vertical Integration(Forward and Backward) Vertical Integration(Forward and Backward) Horizontal Integration Diversification Diversification Types of Related Diversification Figure 7-4 International International Approaches to International Expansion Figure 7-5 International Implementing Growth Strategies ORGANIZATIONAL STABILITY ORGANIZATIONAL RENEWAL ORGANIZATIONAL RENEWAL Possible Causes of Corporate Decline Figure 7-6 ORGANIZATIONAL RENEWAL EVALUATING AND CHANGING CORPORATE STRATEGY Evaluating Corporate Strategies ? Evaluating Corporate Strategies Types of Corporate Goals Figure 7-7 Evaluating Corporate Strategies Efficiency ? ? ? ? Portfolio Analysis BCG Matrix Figure 7-8 Portfolio Analysis McKinsey GE Stoplight Matrix Figure 7-9 Portfolio Analysis Product- Market Evolution Matrix Figure 7-10 Changing Corporate Strategies Chapter Seven ? Prentice Hall, 2002 End Show 7 - * ? Prentice Hall, 2002 End Show 7 - * 7 Corporate Strategies 1. Define corporate strategy. 2. Explain a single-business organization and a multiple-business organization. 3. Discuss how corporate strategy is related to the other organizational strategies. 4. Define growth strategy. 5. Describe the various organizational growth strategies. 6. Explain how growth strategies can be implemented. (continued on next slide) 7. Define stability strategy. 8. Describe when stability