Chapter8 Business Report and Proposal(综合).pptVIP

Prentice Hall, 2007 Excellence in Business Communication, 7e Letter 信函 Memo 便函 Email 电子邮件 Report 报告 Contract 合同 Fax 传真 Review 评论 Chapter 8 Business Report and Proposal: Planning, Writing, and Completing Contents About Report Categories 8.1 Basic Report Categories Contents 8.2 Planning Reports and Proposals 8.2.1Before Analyzing the Situation 8.2.2 Analyzing the Situation Develop the Statement of Purpose Define the Problem for Analytical Report 8.2.3 Preparing the Work Plan Develop a Preliminary Outline Why we are having Trouble Hiring Secretaries I. Are salaries too low? a. What we pay our secretaries b. What comparable companies pay their secretaries c. The importance of pay in influencing secretaries’ job choices II. Is our location poor? a. Are we accessible by public transportation and major roads? b. Is the area physically attractive? c. Are housing costs affordable? d. Is crime a problem? III. Is the supply of secretaries diminishing? a. The number of secretaries available five years ago (as opposed to today) b. The demand for secretaries five years ago (as opposed to today) (problem factoring) (1)Know What Information You Need (2)Finding Information at the Library (2)Finding Information on the Internet (3) Collect Primary Research **Document: primary or secondaryinformation? Depending on how you use a document. simply cite figures from document—secondary info analyze and summary the document—primary info **Surveys Interviews Useful sources of primary info Survey by means of questionnaire Interview by means of face-to-to questioning Effective Survey Questionnaire Types of Questions Effective Internet Surveys Conducting Interviews (4) Finalize Your Sources Evaluating Sources Quoting and Paraphrasing Use direct quotation Expressing an idea in your own words is paraphrasing. Good paraphrasing Is shorter than the original text Is presented in your own words Doesn’t alter or distort the original text Documentin