o2o的来源.docVIP

o2o这一概念在2010年8月份被来自于美国一家支付公司TrialPay的创始人Alex Rampell在TechCrunch上发表的一篇文章中提炼出来的，后来在11月份被我引进国内后，就成了一个炙手可热的名词。o2owhy也是在2012年的3月份开始成立这个平台的?TrialPay的创始人Alex RampellAlex Rampell 的原文如下：Saturday, August 7th, 2010CommentsEditor’s note: With the growth of local commerce on the Web, the links between online and physical commerce are becoming stronger. In this guest post, Alex Rampell, the CEO and founder of TrialPay, explores the forces behind what he calls “online2offline” commerce.What do Groupon, OpenTable, R, and SpaFinder all have in common? They grease the wheels of online-to-offline commerce.Groupon’s growth has been nothing short of extraordinary, but it’s merely a small subset of an even larger category which I’d like to call online-to-offline commerce, or On2Off O2O commerce, in the vein of other commerce terms like B2C, B2B, and C2C.Bear with me. The key to O2O is that it finds consumers online and brings them into real-world stores. It is a combination of payment model and foot traffic generator for merchants as well as a “discovery” mechanism for consumers that creates offline purchases. It is inherently measurable, since every transaction or reservation, for things like OpenTable happens online. This is distinctively different from the directory model think: Yelp, CitySearch, etc in that the addition of payment helps quantify performance and close the loop—more on that later.In retrospect, the fact that this is “big,” or that Groupon has been able to grow high-margin revenues faster than almost any other company in the history of the Internet, seems pretty obvious. Your average ecommerce shopper spends about $1,000 per year. Let’s say your average American earns about $40,000 per year. What happens to the other $39,000? The delta is higher when you consider that ecommerce shoppers are higher-income Americans than most, but the point is the same .Answer: most of it disposable income after taxes is spent locally. You spend money at coffee