中国十大百年品牌 英文演讲.pptVIP

10 time-honored Chinese brands According to the director of the Brand Research Center with Shanghai Jiao Tong University (SHJT), of Chinas 15,000 traditional brands, only 1,500 are still in business. Yet out of these 1,500, only ten are doing quite well at the moment. Over the course of Chinas extensive history, traditional Chinese culture and brands naturally have to deal with ups and downs. In order to survive and prosper, these ten brands must not only retain their competitive edge, but also keep up with the times. Then, I will introduce several brands in detail Butterfly (蝴蝶缝纫机) Established in: 1919 Headquarters: Shanghai Product: Sewing machine In 1919, national capitalist Shen Yushan(沈吁杉) established the Xiechang Sewing Machine Company in Shanghai, and began producing sewing machines named Butterfly in 1966. In the 1990s, the highest annual output of the Butterfly sewing machine reached 1.4 million, and demand always managed to exceed supply. In 2000, after experiencing a few years of decline, Butterfly was purchased by Shanghai Shanggong Shenbei Group, who expanded their business to over 120 countries and regions in Europe and America. Guan Sheng Yuan (冠生园食品) Established in: 1915 Headquarters: Shanghai Product: Food Shanghai businessman Xian Guansheng opened a food shop called Guan Sheng Yuan in 1915, selling self-made candy, glace fruit and cookies. By 1928, Guan Sheng Yuan had become one of the most famous food brands in Southeast China, with over ten branches throughout Jiangsu, Hubei and Sichuan provinces. Nowadays, the Guan Sheng Yuan Group has evolved from a national brand into a joint venture by Shanghai Yimin Food Group and CITIC Capital. Its main products include White Rabbit Creamy Candy, Guan Sheng Yuan Honey, Hua Tuo Tonic Wine and Fo Shou Condiments. Moutai (茅台酒) Established in: 1704 Headquarters: Guizhou Product: Alcohol Moutai is no doubt the richest and best known traditional Chinese brand in the world. Produced in Moutai Cou