Starbucks Coffee Company.pptVIP

小组成员： 刘琼、蔡晓慧、陈慈、刘珊、杜萍、骆黎 Starbucks Coffee Company ―Founder: Howard Schultz Starbucks 1.A brief history of Starbucks 2.The source of “Starbucks” 3.Competitive advantage from employees 4.Concept about service 5.Types of drinks 6.Coffee regions of the world 1970s The first Starbucks opens. The name comes from Herman Melville’s Moby Dick, a classic American novel about the 19th century whaling industry. The seafaring name seems appropriate for a store that imports the would’ s finest coffee to the cold, thirsty people of Seattle. 1980s Howard Schultz joins Starbucks in 1982.While on a business trip in Italy, he visits Milan’s famous espresso bars. Impressed with their popularity and culture, he sees their potential in Seattle. He’s right-after trying lattes and mochas, Seattle quickly becomes coffee-crazy. 1990s Starbucks expands beyond Seattle, first to the rest of the United States then the entire world. After becoming one of the first companies to after stock options to its part-time employees Starbucks becomes a publicly traded company. 2000s The Starbucks phenomenon continues. As of this writing, Starbucks has more then 6,000 locations in over 30 countries, In addition to our coffee and espresso drinks, people now enjoy for Tazo Tea and Frappuccino blended beverages. The source of “Starbucks” Starbucks took a circuitous route to create the company that is named after the coffee-guzzling first mate in Moby Dick. In 1987,Schultz were successful enough for him to buy the Starbucks Coffee Company with the help of local investors. Schultz continued to open stores using the Starbucks name. Competitive advantage Schultz believes that put his employees first is the best way of achieving the greatest shareholder returns. In 1989,company created a benefit package called Bean Stock. At the end of the fiscal year, everyone is awarded up to 14% of his or her base pay in stock options. In addition to that we created comprehensive medical, dental, vision, and a 401