Disney’s Mickey Mouse is Making Money in China.docVIP

Disney’s Mickey Mouse is Making Money in China 　　Disney has managed to enter into the Chinese market long time ago. In the 1990s， Disney movies such as Snow White were released simultaneously in Beijing， Shanghai and the US. But until 1986， Mickey Mouse and Donald Duck’s broadcast officially open a door to China. After that， Disney became a household name in China. 　　At the end of the 20th century， Disney began to develop its consumer goods industry such as clothes， book and stationery. Its unique style was welcomed by many children in China， which created a huge profit for Disney， and showed a prospect of the Chinese market. 　　Public figures show that currently， sales of Disney in China are about USD 2 billion annually. The industry believe this number will be increase after world’s largest Disney retail store opened in Shanghai on May 20th. 　　 The Biggest Disney Retail Flagship Store 　　On May 20th， the biggest Disney retail flagship store opened in Shanghai. It located in Lujiazui area， which is a prime location of Shanghai. It covers an area of 5000 ?O and consists of a retail area and outdoor plaza of the Disney theme. Plus a large number of tourists and the Oriental Pearl Tower， Disney has a high expectation for this flagship store. 　　Our journalists visited this store on May 19th， in there， a lot of Disney goods let people immersed in the fairy tale world. Behind these goods are Disney characters， which are souls of Disneyland. In Disneyland Theme Park， over 50% profits are from Disney character-related goods instead of tickets. 　　In Shanghai Disney retail flagship store， there is a limited edition Mickey Mouse doll sold at the price of RMB 240， which is not cheap. Large numbers of customers， however， have decided to purchase it at the first day of its open-ing. 　　Why people would like to spend hundreds of money to buy a doll？ It’s inner sense of identity， according to Disney. 　　 Finely Made Content 　　A best-selling Disney commodity first of all，