mk16-rnreducation.docVIP

MK0016/- Advertising Management and Sales 1List some of the factors that affect advertising in India. Ans:-Factors that Affect Marketing and Advertising should be monitored constantly, even when one is not directly dealing with these products or segments, because the economy is an integrated whole and that affects all of us.These are:. i)Industrial growth is difficult to measure in absolute terms as when one sector is doing well, another may not be. Industrial lending is a key indicator. Big industries have been in a tight spot since 2008–09 due to global recession, forcing closures and retr