《移动商务教学课件》ReviewNotes-QuestionAnswers-Part1.docVIP

Chapter 1 Short Self-assessment Questions – Answers 1.1 Outline and explain the main differences distinguishing M-commerce from E-commerce. Pages 3 to 4 The use of wireless technologies extends the nature and scope of traditional electronic commerce (E-commerce) by providing the additional aspects of mobility (of participation) and portability (of technology). Therefore, M-commerce is sometimes referred to as mobile E-commerce. M-commerce can be considered to be a flexible solution to many of the negative aspects of fixed wired E-commerce. 1.3 What are the main advantages of GPRS over GSM communications technology? GPRS is a narrow-band mobile phone technology for transmitting data. It provides users with an ‘always-on’ Internet connectivity and was designed to deliver packet-switch characteristics over GSM networks. It enables better ‘roaming’. 1.6 Define the term “location-dependent products and services” within the wireless world. Pages 12 to 13 The ability to target products and services to customers based on an identification of their location and specific information needs at that location. For example, organizations are able to provide both Internet information and other services based on awareness of a user’s location. Internet users who are moving have expectations and requirements that are different from those who are stationary. 1.7 Define the main features and characteristics of the mobile Internet (or wireless Internet). Pages 14 to 15 Accessing the Internet via wireless means on portable mobile devices such as wireless PDAs and mobile phones. 1.8 What is meant by “garden walling” within the mobile Internet domain? Page 11 Many business organisations in the M-commerce world develop exclusive relationships with certain wireless Internet portal providers and because many Mobile Internet portal providers have exclusive relationships with specific organisations (i.e. banks or retail outlets) these organisations are able to “garden wall” their custo