《移动商务教学课件》移动商务课后题汉化版.docVIP

第一章 1.1概括并解释区分移动商务和电子商务的主要区别是什么？ Outline and explain the main difference distinguishing M-commerce from E-commerce? 答：答案在1.1节，4 The use of wireless technologies extends the nature and scope of traditional electronic commerce by providing the additional aspects of mobility and portability ,.therefore, M-commerce is sometimes referred to as mobile E-commerce. M-commerce versus E-commerce Factor E-commerce M-commerce Product or service focus Product focus Service focus Product or service provision Wired global access Wireless global access Product or service assets Static information and data Dynamic location based data Product or service attraction Fixed non-time -constrained access Mobility and portability of access 无线技术的使用通过提供移动性（参与）和便携性（技术）的额外方面，扩展了传统电子商务的性质和作用范围。因此，移动商务有时也称为移动电子商务。 因素 电子商务 移动商务 产品或服务关注点 产品关注点 服务关注点 产品或服务提供 有线全球访问 无线全球访问 产品或服务资产 静态信息和数据 动态基于位置的数据 产品或服务吸引力 固定的无时间约束的访问 访问的移动性和便携性 1.3 GPRS 超过GSM通信技术的主要优点是什么？ What are the main advantages of GPRS over GSM communications technology? 答：1.2.2节，page7 GPRS enables the WAP protocol and other applications to be accessed more easily and more quickly than through GSM. GPRS-enabled mobile phones give the impression of always being connected to the network so that information flows to and from the mobile phone almost instantaneously. GPRS支持比通过GSM更容易，更快速地访问WAP协议和其他应用。 支持GPRS的移动电话给人的印象是始终连接在网络上，以至于信息几乎即时流进和流出移动电话 在1.2.2节中，page5，7 2 Generation ：Second generation (2G) wireless systems were based on digital (rather than analogue) technology. The main 2G development occurred in the early 1990s with the introduction of a higher capacity (and more globally compatible) telecommunications network known as the Global System for Mobile Communication (GSM). 2.5 Generation：A range of enhanced 2G mobile phones were developed in the late 1990s and early 2000s to offer extended data capabilities, such as higher transmission rates and always-on connectivity via the General Packe