IDENTIFICATIONANDANALYSIS.docxVIP

John Doggett Opportunity Identification and Analysis Course — Fall 2011 page PAGEXXX OPPORTUNITY IDENTIFICATION AND ANALYSIS SEQ CHAPTER \h \r 1 SEQ CHAPTER \h \r 1Fall Semester – 2011 SEQ CHAPTER \h \r 1MAN 385 - Unique #04695 Professor John N. Doggett Class Times Monday and Wednesdays from 2:00 to 3:15 pm Class Room UTC 4.104 Office CBA 5.124K Office Hours Wednesdays from 5:15 to 6:15 pm or by appointment Phone 512-232-7671 E-Mail HYPERLINK mailto:john.doggett@ john.doggett@ Teaching Assistant Craig Connell Carter HYPERLINK mailto:craig.carter@ craig.carter@ Course Objectives I have taught this course since late in the last century. Today, as we approach a second global recession, helping people learn how to translate a “great idea” into a real business will play a role in speeding the beginning of a new recovery. For that reason, I have made several significant changes to this course. First, I have done away with the individual midterm. The “next” recovery will be a group effort. So will your midterm. Second, I have assigned you four books. Yes, four. These are, quite simply, four of the best books out there on how to think about innovation and then translate your thoughts into a business that can make things that people want to buy. They will become “let me read that again” go-to books that you will use long after you graduate from UT. Third, I am going to press myself and all of you harder than I ever have. I fear that this new global recession will be deeper and more destructive than the one that hit us in 2007-2009. And that recession was the worst since 1948. I want to make sure that each and every one of you is prepared to take advantage of the economic chaos that is buffeting the world. So, let us get started. SEQ CHAPTER \h \r 1 SEQ CHAPTER \h \r 1Everyone has “great” ideas for a new business. But turning that idea into a functioning business is very hard to do. This course is for students who want to learn how to identif