《网络营销》考大纲.docVIP

《网络营销》考试大纲 课程代码：04040 课程负责人： 一、课程性质与目标本课程（一）课程性质和特点该课程是专业（二）课程目要求营销理论的，二、课程内容与考核 1．过程评价：课堂问答、讨论、校内外项目操作、课后作业、课堂考勤； 2．结果评价：期中和期末考试（期中占30%，期末占40%），以试卷闭卷方式考核。 五、关于试卷结构及考试的有关说明 1．本考纲是根据课程标准制订的。考核知识点覆盖课程各章（或项目）主要教学内容，重点章节（或项目及任务）考核内容的覆盖密度偏大，分值偏高。 2．考题范围不超出考纲中考核知识点范围，考核目标不高于课程标准中所规定的相应最高能力层次要求。 3.“识记”、“领会”、“简单应用”、“综合应用”四个认知层次为递进等级关系其含义是 including incentives) to ensure the achievement of the quality objectives. According to the companys quality system documents, combined with the specific circumstances of the project, preparation of project quality manual, procedures and work related to the project implementation rules to improve the quality management system of the project. A management review meeting held each year, on the implementation of the quality policy, objectives and review of the problems and propose corrective measures. Efforts and resources necessary for optimal allocation of project construction management (personnel, finance, facilities, information, etc). 3.2 with customer focus project staff establish a customer-focused thinking, fully aware that meet their customers needs and expectations is the fundamental pursuit of production and services projects. Projects in production and service processes, to: 3.2.1 identify and determine the needs and expectations of the project legal person, interests as the interests of the customer, with customer satisfaction as satisfied, good faith and cooperation, win-win and development; 3.2.2 needs and expectations of the project legal person into production and service management or technical requirements, and allocation of appropriate resources; 3.2.3 meet legal requirements and strive to exceed their expectations. 3.2.4 customers on the quality of projects put into operation for standards, in accordance with the national standard of quality works. 3.2.5 regulations and standards requires the State and issued by the Ministry of the project related to the current version of the technical specifications, procedur