Marketingcommunications.pptVIP

Marketing communications MIB Program Aliona N. Andreyeva Fall Semester, 2009-2010 INDICATIVE LITERATURE George E. Belch, Michael A.Belch. Advertising and Promotion: An Integrated Marketing Communications Perspective, 6th ed., McGraw-Hill/Irwin, 2003. 8th ed., 2008. INDICATIVE LITERATURE Kenneth E.Clow, Donald Baack. Integrated Advertising, Promotion, and Marketing Communications, Second Edition. 1998. 4th ed., 2009. INDICATIVE LITERATURE Phillip J.Kitchen. Marketing Communications: Principles and Practice. Int. Thomson Business Press, 1998. Marketing communications: princip