洲际酒店集团市营销报告.docVIP

洲际酒店集团市场营销报告 本文由pjiang贡献 Jeff Senior Vice President, InterContinental Brand We are in the midst of the InterContinental journey ? ? ? InterContinental is a strong heritage brand Limited asset distribution in the United States Growth has traditionally been via the use of our own cash versus management and franchise Result: good hotels; limited distribution ? Integration into InterContinental Hotels Group enterprise support only recently began to take place InterContinental-Analyst-07Dec04-JS-qal -1- Growth Strategy for InterContinental Key Driver of Growth Units Focus Comments