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Problems and Countermeasures of Tour-Guide Services in Liaoning Province.doc
Problems and Countermeasures of Tour-Guide Services in Liaoning Province
[a] Shenyang University, Shenyang, China.
*Corresponding author.
Received 17 Feburay 2012; accepted 22 June 2012
Abstract
Tourism of Liaoning Province is developing with a fast speed. High quality services provided by tour guides are necessary for the development of the industry. However, in recent years, the quality and ability of the tour guides in Liaoning Province are both downgrading, and many problems in the process of service are popping up one after another. Therefore, the research into the problems of the tour-guide services in Liaoning Province has great realistic significance.
Key words: Tour-guide service; Satisfaction; Good faith
LIU Dan, YE Anna (2012). Problems and Countermeasures of Tour-Guide Services in Liaoning Province. Canadian Social Science, 8(3), -0. Available from URL: /index.php/css/article/view/j.css.1923669720120803.3719
DOI: /10.3968/j.css.1923669720120803.3719.
1. THE CONCEPT OF TOUR-GUIDE SERVICE
Tour-guide service means tour guides’ tour reception services on behalf of the appointed travel agency to receive or accompany tourists in their process of travel or sight-seeing according to the contract of the tour party or the stipulated contents and criteria. Tour-guide service is the core and linkage of tour reception service as well as an important part of the whole tour service product purchased by tourists.
2. CURRENT SITUATION OF TOUR-GUIDE SERVICES IN LIAONING PROVINCE
2.1 Current Situation of Complaints About Tour-Guide Services
According to the statistics of Liaoning Tourism Quality Supervision Administration, among the 205 complaints of tourism of the whole province in 2011, 64 were about tour-guide services, which have taken up 31.2% of the total amount. Among the 64 complaints, 59 were about tour guides not fulfilling their duties in domestic tours and 5 in overseas tours. The complaints include changing the agenda arbitrarily
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