Statistical Analysis of the Second Type of Sales Diffusion Model.docVIP

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2016-10-05 发布于北京
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Statistical Analysis of the Second Type of Sales Diffusion Model.doc

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Statistical Analysis of the Second Type of Sales Diffusion Model.doc

Statistical Analysis of the Second Type of Sales Diffusion Model 　　[a] Business Information Management School， Shanghai Institute of Foreign Trade， Shanghai， China. 　　*Corresponding author. 　　Supported by organizations as follows： “2011 annual Shanghai college students’ innovative activity programs” by Shanghai municipal education commission； Natural Science Foundation of China ； Shanghai half analytical research key laboratories of galaxies and cosmology （SKLA1101）； and Special Research Foundation of Shanghai university for excellent young teachers （swm10010）. 　　Received 3 September 2012； accepted 7 November 2012 　　Abstract 　　Based on the second type of sales diffusion curve proposed by the professor Zheng Zukang， the existence of the moment estimation is demonstrated through researching the digital characteristics of parameters in the model. Besides， the moment estimations of parameters are calculated. The precision of estimation is investigated by Monte-Carlo simulation， and some examples are used to validate this model. 　　Key words： Impulse purchase behavior； Sales diffusion； Moment estimation； Monte-Carlo simulation 　　YU Xiaoyang，XU Xiaoling，GU Beiqing（2012）. Statistical Analysis of the Second Type of Sales Diffusion Model. International Business and Management， 5（2）， -0. Available from： http：///index.php/ibm/article/view/j.ibm.1923842820120502.ZR0220 　　DOI： http：///10.3968/j.ibm.1923842820120502.ZR0220 　　INTRODUCTION 　　With the development of economy and living standard， impulsive purchasing is becoming a main stream of modern consuming idea， due to continuous change in shopping taste and concept. Iyer， an employee of Dupont Company （1989）， thought that almost all consumers have experienced at least one unplanned purchasing. Additionally， a study shows that impulsive purchasing has more influence on consuming behavior （Sfiligoj， 1996）. Analyzing reasons and main factors of impulse purchase can help companies take corresponding marketin