jod_laudon-traver_ec11e,ge_ppt_ch05_reviewed-novideo.ppt.pptVIP

* * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * * B2C Models: Content Provider Digital content on the Web: News, music, video, text, artwork Revenue models: Use variety of models, including advertising, subscription; sales of digital goods Variations: Syndication Web aggregators Copyright ? 2016 Pearson Education, Ltd. Slide 1-* Battle of the Titans: Music in the Cloud Have you purchased music online or subscribed to a music service? What was your experience? What revenue models do cloud music services use? Do cloud music services provide a clear advantage over download and su