家居行业门店精化管理.docVIP

问题： 1、店铺（选址、形象、市场环境） 2、员工（如何提升员工的素质） 3、货品（如何做好补货管理，合理控制库存） 4、促销（如何使促销更有效） 5、服务（如何提升服务，了解顾客满意度） 店铺营运管理的认知 每日营业额 人流量×进店率×成交率×成交金额 连带销售：超强的附加意识，通过一个顾客购买引导顾客连续购买二、三、四以上的货品； 店铺营运流程 开会的标准与流程 优秀店铺管理的七项标准 管理竞争对手 店铺精细化管理--人员管理 店铺执行力不畅的原因 货品管理 活库存 特征：通常指店铺货品结构中比较基本的款式 注意：基础款式不容易过时，销售不易出现大的滑坡，可以保留一定库存。 死库存 特征：往往指当季销量特别好的商品或品种。 注意：对于当季特别畅销款，尽量不要留存货。 外部促销 对象：面向顾客 现状：市场竞争环境中，顾客对外部促销一般要六七成的折扣才能基本迎合其预期，使得店铺往往面临极大的折扣压力。 内部促销 对象：面向导购和店长 释义：如果将销售状况不是很好的货品提成从1%提高到10%的水平，必将激发店铺员工非常大的销售热情和积极性。 rational concept to allow network more in line with the objective laws of the future development of the city. 1.5.2 planning research areas: throughout the city, with an area of 13,000 km2, cover 2 districts and 8 counties of the city, including downtown and city levels. Planning range: main for City Center City, area for 1268km2, North to cases field Xiang, and Jin Pingzhen, and Gao Dian Zhen, and huangshazhen, and Liu home town North Township territories, East Nan XI Zhen, and Jiangnan East Township territories, South to horse home, and song home, and Li Zhuang Zhen, and South wide town, and Zhao field Street do South administrative border, West to baixizhen, and dish dam town, and thought slope Xiang West Township territories. 1.6 planning target 1.6.1 General target this items research to will Yibin city built Yangtze River upstream chuan Yunnan Guizhou combined Department Regional Center City, support city space of ordered expand for target, reference Yibin city integrated traffic planning 2014-2030 years and the Yibin City City general planning 2013-2030 years of research results, using science, and advanced of network research method, building more level, and more mode of track traffic system, Meet at different levels of the citys rail transportation needs and quality requirements. 1.6.2 target 1, refined urban development axis of urban development concepts, judgments, rail-guided downtown from solo to group-development of the network, from one Center to center city with axial developme