李宁运动品专卖定价案例分析.doc

李宁运动专卖定价方法及策略 二、影响李宁定价因素分析 以下为李宁5大定价因素分析 产品成本 运动鞋服生产成本较低，但设计因素、科技因素、人员投入因素及品牌因素等附加价值较高 市场需求 需求主要为20-40多岁的青年人群、从事体育行业的人员、及爱运动的广大群体 竞争因素 高端的竞争对手有阿迪达斯、耐克、卡帕、彪马等 中低端的主要有安踏，匹克，361，特步成本导向定价法 适应消费者购买心理的一种取舍,尾数定价使消费者产生一种价廉的错觉,比定为1元反应积极,促进销售数量折扣，以李宁时尚运动系列女子文化衫GHSE020-1为例，一件的价格是100元整，但若是购买50件时，则可以给一定的价格优惠。 季节折扣，例如在夏末或秋季时期，李宁会对一部分短袖或短裤进行处理。下图李宁官网夏末折扣： 2.2促销定价 特别事件定价。李宁经常利用一些特别事件或某些节假日，把其一部分产品作较大幅度的削价，吸引更多的顾客前来购买。例如，在元旦期间，李宁对羽绒服等做新年促销价。 现金回扣定价。现金回扣定价也是李宁定价的惯用策略，一般都会在周末期间推出满198元立减60元等一系列促销互动。 Ellipticity of elbow pipes with diameters less than or equal to 150 mm must be not greater than 8% diameter of 200 mm or less shall not be greater than 6%. Wall thickness of the pipe wall thinning rate must not exceed the original 15%. Crease roughness: diameter 125 mm or less, shall not exceed 3 mm diameter less than or equal to 200 mm, not more than 4 mm. 7.3.9 simmering bending production of square steel tube extension, to use the whole tube bending. Interface if necessary, the welding position should be located in the middle of the vertical arm. 7.3.10 install expansion joints should be done. If design is not required, pipe compensator lengthen should conform to the requirements in the following table: square scale length δ x is equal to 1/2. Pre stretch tolerance: casing + 5 mm, +10 mm. 7.3.11 pipe form, location, spacing shall meet the design and specifications. 7.3.12 piping on back or return pipe at higher levels of the upper to automatic valve to install a drain valve below the horizontal parts. 7.3.13 supports and hangers of checks and the number 1 hanger installed must be checked before installation of supports and hangers part models, specifications of springs setting values, whether the materials meet the requirements of drawings and documents; 2 supports and hangers of material, size and accuracy shall conform to the provisions of the design drawings, material technical requirements should be consistent with national standards, industry standards and technical r