市场机会iLesson8-samplerankingscorecard.docVIP

Identify and evaluate marketing opportunities Ranking Marketing Opportunities – sample template Opportunity 1 Opportunity 2 Opportunity 3 Opportunity 4 Total Score n 机会描述 洗浴中心 出口欧洲 为年轻人设计新产品 VIP卡 符合企业/战略目标 20 5 5 10 现有客户关系或新的目标市场 20 15 5 10 市场/行业状况 10 15 15 20 竞争者优势 10 10 10 15 品牌识别度和适合度 10 10 10 10 现有资源的利用 10 15 20 10 预期财务ROI和变动性 5 10 15 20 风险预测 15 20 20 5 Weighting and Ranking System Opportunity Description Provide a description of the opportunity 给出机会的描述 Ensure the description provides a detailed outline of its actual outcome 确定描述简洁和具体 Link to organisational / strategic