chapter3typesandpatternsofinnovation.docVIP

CHAPTER 11 Managing the New Product Development Process SYNOPSIS OF CHAPTER For the new product development process to be successful, the objectives of maximizing fit with customer requirements, minimizing time-to-market, and controlling development costs must be achieved. This chapter overviews some of the best practices for improving both the effectiveness and efficiency of new product development. First, many firms have succeeded in reducing costs and shortening development time by using a parallel development process instead of a sequential process. Including all functions in the proces