奥丁慧传媒-艾雅男士护肤品品牌视觉形象设计.docVIP

奥丁慧传媒 艾威雅男士护肤品品牌视觉形象设计 摘 要 《艾威雅男士护肤品品牌视觉形象》，该产品是中等的价位，以男性消费者为主。产品的标志是以大写字母“A”和“+”号为设计元素，通过“A+”的组合体现出产品简洁、品质、硬朗，的男性特点。通过市场调查发现，女性护肤品品牌和产品种类，相比男性护肤产品种类比较多很多，竞争也很激烈，所以很多女性类的护肤品利润下降。男士护肤品的规模虽然比女性护肤品的小，因为男性追求品质和简约的消费特点，让男性的护肤品拥有很大的市场，男性护肤品已经在市面上逐渐增加起来，主要消费的群体最初是富有阶层的居多，而现在逐渐面向普通的消费者。 关键词: 艾威雅；男士护肤品；视觉形象设计； Abstract This graduation design is the design of the “Ai visage” men is skincare brand image promotion, with high quality, mid-priced image as the dominant, with women is skin care products market be raging like a storm, intense competition, declining profits. To Procter Gamble as an example, in 1995, the high cost of production, personnel promotion background, P G is profit rate can still be as high as 45%. But with the rapid increase of cost, media outlets today, the average profit of each project is rate has dropped to below 30%, down part of the product profit to 12%.Relative to the female skin care, men is skin but because the consumption characteristics of male pursuit of quality and simplicity, profit but far higher than women is skincare products, men have become a new growth point of shin care products market, the mainstream consumer groups from the initial elite, gradually approaching the ordinary consumer. Key words: Al Wei ya; men is skin care products; visual image design; 目 录 摘要.............................................................（2） 一、引言........................................................（6） 二、设计的总体说明............................................（7） （一）选题的背景及意义...........................................（7） （二）设计的理念................................................（8） （三）色彩的设计倾向............................................（8） （四）设计方法及步骤............................................（8） 三、标志的设计 ...............................................（9） （一）标志设计..................................................（9） （二）草稿的设计................................................（10） （三）构思的由来..............................