浅论中国手机产的现状与前景.doc

经济管理系 工商管理专业 毕 业 论 文 题 目：浅论中国手机产业的现状与前景 学 生： 学 号： 指导老师： 评 阅 人： 2007年12月10日 目 录 摘要·····················································1 前言·····················································2 中国手机市场的现状··································2 中国手机市场的巨大潜力····························2 日渐宽松的政策与更加开放的市场····················2 办事处厂商霸主的动摇······························3 国产手机的现状······································3 1．2002-2003年国产手机获巨大成功及其原因···············3 2．近三年来国产手机的衰落与原因························3 3．针对自身不足国产采取的应对策略······················4 国产手机的发展前景··································6 结束语···················································7 参考资料·················································7 摘要：伴随着手机核准制的取消，中国的手机制造业真正向世界敞开了大门：国外IT大鳄堂而皇之进入中国手机制造业的领地, 再也用不着在中国的大门口忐忑窥探；而国内的黑手机地下加工厂也在暗地里憋着劲，渴望着能通过规模整合由黑变白；诺基亚、摩托罗拉等在手机领域盘踞多年的领主，表面上不温不火，背地里却都在紧锣密鼓的加紧研发杀手级产品。面对着开闸的洪水，国内手机厂商们的自救本领操练得如何？出路又在哪里？AS the Mobile-approval system of cell-phone is called off, the Chinese cell-phone manufactory has really been opening to the world .Those foreign IT giants directly come into this field of Chinese cell-phone manufactory and there is no need to pry in fear and trembling in this area. Those native factories in which secretly produce illegal cell-phones filled with energy are also looking forward to changing themselves into legal through scale adjustment. Those brands like Nokia and Moto which have been taking the leading position in this field for years. Apparently, not sullen, but in private accelerating their reach of productions as their best card. How about the domestic cell-phone manufacturers to provide for and help themselves in the face of sluiced development of cell-phone industry and where are the ways out? 关键词：手机、国产、手机市场、波导、诺基亚、竞争 浅论中国手机产业的现状与前景 前言 中国的手机行业在行进中日渐崛起。国产手机最辉煌的时候，曾经占到中国手机市场份额的60%，从那以后，市场份额就一直下滑。外资企业还是继续占主导地位。国产手机在经历了短暂的辉煌之后又