高中英语 unit1 Project1 language points课件 牛津版必修4.ppt

Lead-in From the two groups of pictures, we can see that ads can be seen everywhere and they are playing a very important part in our daily life. Unlike a single advertisement, an ad campaign is a _______ programme of advertisements ___various kinds of ads to reach a certain audience. planned used B. planned using C. planning used D. planning using 2. 重要的是你得弄清楚你想让他们做什么。 _________________________________exactly what you are trying to get them to do. 3. In an ad campaign you may ____ different kinds of media, _____ posters, newspaper, magazines, radio and television. need employ , includes need employ, including need to employ included need to employ including 1. Unlike a single advertisement, an ad campaign is a planned programme of advertisements using various kinds of ads to reach a certain audience. 2. When you start a successful ad campaign, you must have a clear aim and an audience in mind. have … in mind 考虑/想到/记得… 你想让谁来做这项工作。 2. 在那么短的时间内记住所有的新生词是很困难的。 3. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do. figure 1 I could see a figure in the far distance, but I couldn’t make out who it was. 2 She has a lovely figure. 3 He was one of the leading political figures of this century. 3. It is important to figure out exactly what you want to tell the audience and what you are trying to get them to do . figure out 理解；想出 1 I can’t figure him out ---he’s a mystery! 2 We still haven’t figure out how to do it. 3. 你计算这次旅行要花费多少钱了吗？ 4. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television. employ 1 The firm employs 1000 people. 2 The police had to employ force to break up the crowd. 3 You’d employ your free time fully. 4. In an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television. be employed in doing something All the students