《广州都市圈网科技有限公司O2O营销研究》.doc

摘 要 广州都市圈网络科技有限公司是广州中海达卫星导航技术股份有限公司（股票代码300177）控股子公司。成立于2005年，是中国数字城市和智慧城市专家， 致力于成为中国智慧城市领域第一品牌。为政企提供数字城市和智慧城市整体解决方案、软硬件一站式服务（）；为公众提供基于三维地图的生活服务平台（）。B2B(商家对商家）B2C（商家对个人）C2C （个人对个人GDP占有率比那些能塞到箱子里的商品高，而且在将来的5年国家将进一步提升服务业的GDP占有量，我们还发现，生活服务类商品在团购上更容易被消费者接受，事实也证明这种在线支付购买线下的商品和服务，再到线下去享受服务的模式很快的被接受。但是在美国这种电子商务非常发达的国家，在线消费交易比例只占8％，线下消费比例达到92％。正是由于消费者大部分的消费仍然是在实体店中营销又称离线商务模式，是指线上营销线上购买带动线下经营和线下消费。商家通过免费开网店将商家信息、商品信息等展现给消费者，消费者通过线上筛选服务，线下比较、体验后有选择地消费，在线下进行支付。对本地商家来说，O2O模式要求消费者网站支付，支付信息会成为商家了解消费者购物信息的渠道，方便商家对消费者购买数据的搜集，进而达成精准营销的目的，更好地维护并拓展客户。通过线上资源增加的顾客并不会给商家带来太多的成本，反而带来更多利润。此外，O2O模式在一定程度上降低了商家对店铺地理位置的依赖，减少了租金方面的支出。对消费者而言，O2O提供丰富、全面、及时的商家折扣信息，能够快捷筛选并订购适宜的商品或服务，且价格实惠。对服务提供商来说，O2O模式可带来大规模高黏度的消费者，进而能争取到更多的商家资源。掌握庞大的消费者数据资源，且本地化程度较高的垂直网站借助O2O模式，还能为商家提供其他增值服务。采用了理论论述与实际相结合，通过大量的数据和材料,；；Abstract Guangzhou O.CN Internet technology co., LTD. Is China the haida satellite navigation technology co., LTD. (stock code: 300177) subsidiary. Was founded in 2005, is an expert in Chinas digital cities and wisdom, is committed to become the first brand of wisdom urban areas of China. Guangzhou O.CN Internet technology co., LTD, for enterprise to provide digital city and wisdom city overall solutions, software and hardware one-stop services (gis .o. cn); To provide public service platform based on three-dimensional map of life (). As the public life continue, also along with the further development of electronic commerce, Guangzhou O.CN Internet technology co., LTD. also in the process of running continuously improve marketing methods. In the electronic technology, appeared a variety of marketing model, for example: B2B (business to business), B2C (business to individual) C2C (personal) for individuals. As a customer, however, more is to buy goods online, and then the shopkeeper put the goods into the box, to consumers by logistics company. There is no denying the fact that the goods into the box to the consumers, the market has matured. There is great potential for the market but was also a